With ADL’s rebrand in 2018 with a new logo, color palette change, and new font-types caused the ADL’s regional websites to become outdated, so I took the initiative to redevelop and design the regional site to match the new branding guidelines.
Some of the challenges were to take the current design of ADL.org and allow each region to have their own identity while keeping the same functionality and branding. I was able to help figure this out by designing a responsive wireframe in Photoshop CC. I used the final rebranded design for ADL.org as the framework for the wireframe design for the regional sites. Once the design was approved, I reprogrammed the WordPress theme to support the new wireframe responsive design.
Photoshop artboards layout of ADL regional responsive wireframe design with specific breakpoints.
You can check out the final project here, by choosing one of your local ADL offices: https://www.adl.org/who-we-are/our-organization/regional-offices
Update: With the completion of regional rebranded sites, ADL’s Israel office was next to be updated. The main challenge with Israel’s website was the need for dual-lingual functionality in Hebrew and English. This came with its own challenges, formating the site to read right-to-left when in Hebrew, switching between English and Hebrew, and swapping out different components between the two languages. You can check out the finished project here: www.adl.org.il
Photoshop Artboard Wireframe
